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10 Intriguing Twitter Statistics

Most businesses have realized the power of using Twitter as a marketing tool. The growing popularity of social media inside of business has spawned a whole new field of research. The following statistics were collected in recent studies and suggest Twitter is a powerful platform for business due to it’s ferocious growth and intriguing user database. However, there are still plenty of skeptics who are uncertain about whether or not this channel holds any real business value for them.

Perhaps the following 10 Intriguing Twitter Facts will help to clarify the scale, impact, and potential value of engaging on this particular platform.

1. There are 75 Million Twitter users worldwide.
Twitter’s has an unarguable ability to quickly disseminate information and activate participation on a global scale, although it may not be Facebook’s 600 million users we’d best not underestimate the power of that relatively smaller user base.

2. Twitter’s active user base generates 140 Million “tweets” per day.
By itself, this volume of conversation is mind-blowing. What’s even more incredible is the huge spike in tweets that follows a global news incident, like the recent disaster in Japan.

3. Roughly 7% of Americans are currently using Twitter.
460,000 accounts are being added daily and there was a 182% spike in mobile users over the past year. It’s clear that Twitter’s growth chart is skyrocketing.

4. The average Twitter user has 27 followers.
The average Facebook user, by comparison, has 130 friends. At the other extreme are big brands like Zappos that have nearly 2 Million followers.

5. Twitter users are more educated than the general population.
63% of Twitter users have a 4-year college degree or higher, as compared to only 40% of the general population. If your product/service/company is targeting a more educated customer, there’s a good chance they’re tweeting—or will be soon.

6. Twitter users have higher incomes than the general population.
47% of Twitter users earn $50k or more per year; 24% earn more than $75k. Compare that to 33% and 18% among the general population, respectively.

7. Twitter users tend to be “early adopters”.
19% of Twitter users are among the first to buy/try new products, compared to only 10% of the general population. An additional 25% of Twitter users buy/try new products before others (though not “first”) as compared to only 12% of the general population.

8. Twitter plays an active role in purchasing decisions.
42% of Twitter users rely on this channel to learn about new products/services, and 41% of them share opinions about products/services via Twitter. Soliciting opinions about products/services and seeking out discounts/coupons/sales are also popular Twitter-based activitities.

9. 67% of Twitter users are more likely to buy brands that they “follow”.
Whether interaction on Twitter is the cause of this greater allegiance or not is unclear—but it certainly seems that extra Twitter love doesn’t hurt.

10. Companies that use Twitter average 2x more leads per month than those that do not.
This, perhaps, is the most compelling reason of all to invest some time on Twitter—particularly if your target customer is educated, affluent, and tends to be an early adopter.

This collection of statistics clearly shows the powerful piece that Twitter plays in social media marketing for business. We hope they provided you with some clarity and that you enjoyed them!

Please feel free to share this with others and leave us a comment with your thoughts and questions on using Twitter in your business!

nicolette -

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