Here are some simple questions you should answer when thinking about how Social Media will work for you. It helps to look at the two spheres of social media activity—personal and professional—against the target audience—private and public. 1. Are your goals personal, professional, or both? 2. Is your desired target audience private (friends, family, co-workers, [...]
Understanding Basic SEO
Organic SEO- What is it? SEO is an abbreviation for Search Engine Optimization, a process used to improve the way Search Engines view a website (search engines like Google, Yahoo, Bing, etc…). There are basically two types of SEO: on-page optimisation and off-page optimization. On-page optimization focuses on the improvement of the actual content and the [...]
