Text Message Marketing!
Also known as SMS Marketing, text message marketing is a complete and fully functional way to campaign contests, voting (feedback), and even schedule messages to an already interested audience! This is not just another way of keeping in touch; it is a method of putting your company name in the hands of hundreds or even thousands of consumers in an interactive and creative way.
As one of the coolest and newest ways to stay in touch, text message marketing is offered to customers because of the remarkable results and affordable price. Previously, only large companies and brands offered text message marketing, but now it has become affordable to small to midsized businesses.
How HUGE is the Text Message Marketing Business?
- 91% of the US population has a cell phone. That totals 285 million wireless users in the USA as of December 2009.
- There are more mobile phones in the USA than there are PCs.
- 23% of all USA households are “wireless-only” households. They have no landline.
- Americans send more than 152 billion SMS text messages out each month.
SOL Marketing SOLutions, offers a true Unlimited Text Message Marketing Plan. Unlike companies such as T-Mobile, we do NOT charge per message. Most companies advertising SMS Marketing for business owners are charging per message. We charge a flat monthly fee and you can send as many messages as you want!
If you do not need unlimited messages, meaning you do not feel that your list will be greater than a few hundred people, then we have packages starting at $100.
If you have a large list of people subscribed to your email list, a large following, and/ or have big goals for building a Mobile Marketing SOLution, then ask us about our True Unlimited Text Message Marketing Plan for business owners… under $500!
–
Here are a few companies and case studies that found the value of this particular service:
Hilton Hotel Uses SMS
-10-25% increase in offer redemptions
Walgreens Notifies Customers about Prescriptions Being Ready
-They offer ‘prescription ready’ text alerts
-Customers get the convenience and service through SMS use
Dunkin Donuts SMS Text Message Campaign
GOALS
Entice trial of Dunkin’ Donuts hot lattes to high school/college age students in the Boston area
Drive in-store redemption of $0.99 small hot latte mobile coupon in month of October
MECHANICS
The SMS offer was sent to 7,500 targeted opt-ins. Boston radio DJ’s invited participation; “text in to DD-123” each Thursday morning. In addition, 400,000 Mobile Internet (WAP) ads ran in Boston targeted content. Over 1,000 Dunkin’ Donuts franchise owners and workers were educated with marketing materials about how to help consumers redeem the SMS coupons.
Movement without direction will create a hole in the ground.” -Sophia Bedford-PierceRESULTS
The targeted WAP and SMS messaging coupled with radio created a 21 percent increase in store traffic and redemption of the mobile coupon. The SMS message promoted the viral element of the coupon. This proved to be a very beneficial aspect of the campaign, in that 17 percent of participants forwarded or showed the message to a friend. In the research subsequent to the campaign, 35 percent considered themselves more likely to buy lattes and coffee from Dunkin’ Donuts.
Source:
Mobile Marketing Association
http://www.textsmsmarketing.com/sms-text-marketing-case-studies.php
Guinness Beer SMS Text Marketing
St. Patrick’s Day Promotion
GOAL
In March 2008, Yahoo! conducted a study to measure the brand impact of a mobile campaign on the Vodafone Live! platform.
MECHANICS
Using the Guinness St. Patrick’s Day campaign, we surveyed those exposed to the campaign and a matched control sample, to understand differences in:
Brand awareness
Mobile ad awareness
Brand favourability
Purchase intent
RESULTS
Campaign results for the target audience, men age 25-44, were extremely positive as a result of exposure to the campaign on Vodafone Live!. Exposure led to:
2.5 million impressions
25%pt lift in mobile ad awareness
12%pt lift in brand favourability
9%pt in purchase intent
Benchmarked against online norms, these results emerge as above average or excellent campaign impact
Additionally, irregular/non-drinkers of Guinness reacted well with a significant impact on purchase intent.
Source:
Mobile Marketing Association
http://www.textsmsmarketing.com/sms-text-marketing-case-studies.php
SOL marketing SOLutions offeres a True Unlimited Text Message Marketing Service, speak with us today about this opportunity!
Contact Us Today to get set up and receive a free Text Message Consultation!
–
Try It Out Today, opt in to one of these services:
Text “JamesR” To: 90210
Text “jeans4justice” To: 90210
Text “makeawish” To: 90210
* Of course, you can quit by replying “STOP”
